Who creates our content
Our health content is produced by a dedicated editorial team working alongside the doctors, pathologists and dietitians who run our labs.
| Role | What they do |
|---|---|
| Health writers | Research the topic, write the first draft in plain language, cite every clinical claim |
| Medical reviewers (MBBS, MD) | Verify clinical accuracy, reference ranges, symptoms, risk factors and test interpretation |
| Lab and pathology experts | Confirm sample requirements, methodology, turnaround times and reporting details |
| Dietitians and nutritionists | Review diet, lifestyle and nutrition guidance |
| Editors | Check structure, tone, readability, inclusivity and adherence to this policy |
Every published article carries the name of its writer and its medical reviewer, with their qualifications and the date of review.
How we plan and research a topic
We write about what people are actually trying to find out, not what is easiest to rank for.
Topics come from three places: the questions our customers ask our call centre and phlebotomists, the doubts doctors tell us patients raise about their reports, and gaps we find in the information already available online. Before a brief is approved, a subject matter expert confirms that the topic is clinically meaningful and that we can cover it responsibly.
Each content category — lab tests, health packages, diseases and conditions, symptoms, nutrition and preventive wellness — follows a fixed template, so a reader who has used one test page knows where to look on the next one.
The sources we rely on
Clinical claims are sourced from primary and peer-reviewed literature only.
We draw on:
- Peer-reviewed journals and systematic reviews
- Clinical practice guidelines from Indian and international medical bodies
- Advisories and data from government health authorities, including the Ministry of Health and Family Welfare, ICMR and the WHO
- Standard medical and laboratory-medicine textbooks
- Position statements from recognised specialty associations
- Validated test methodology and reference ranges from our own NABL-accredited laboratories
We do not use blogs, forums, AI-generated summaries or unverified social media as sources. Where a claim is still debated in the literature, we say so rather than presenting one view as settled. Indian epidemiology and prevalence data are preferred over Western figures wherever reliable Indian data exists.
Medical review
No health content is published on redcliffelabs.com without sign-off from a qualified medical professional.
The reviewer checks that:
- Every clinical statement matches current guidelines and the cited source.
- Reference ranges, units and sample requirements match what our laboratories actually report.
- Symptoms, causes, risk factors and complications are complete and correctly weighted.
- Nothing in the piece could be read as a diagnosis, a prescription or a reason to delay seeing a doctor.
- Test descriptions do not overstate what a result can tell a reader.
Reviewers are credentialled doctors, pathologists, biochemists or registered dietitians, matched to the subject of the article. A reviewer can send a draft back as many times as needed, and can reject a topic outright if it cannot be covered safely.
Editorial review
After medical sign-off, editors make sure the piece is actually readable by the person it was written for.
- Language and clarity. Medical terms are explained the first time they appear. Sentences stay short. Hindi-English usage familiar to Indian readers is kept where it aids understanding.
- Tone. We write without alarmism, moral judgement or body shaming, and avoid language that stigmatises any condition, weight, gender or community.
- Structure and accessibility. Clear headings, scannable sections, descriptive alt text on images and diagrams, and tables that stay usable on a phone.
- Usability checks. We test key pages with real readers to confirm they can find the answer they came for and know what to do next.
Simplifying language is never allowed to change a medical fact. If clarity and accuracy pull in opposite directions, accuracy wins and the reviewer decides the wording.
Updates and corrections
Published content is reviewed on a fixed cycle and corrected the moment we learn it is wrong.
Medicine and diagnostics move quickly, so we re-check existing pages against current guidelines, revised reference ranges and new testing methods. Articles on fast-moving subjects are reviewed more often than those on stable ones. Each page shows the date it was last reviewed and the name of the reviewer.
If we find an error — or a reader reports one — we verify it, fix it and update the review date. Where a correction changes the meaning of what was published earlier, we note the change on the page itself rather than quietly editing it.
Editorial independence
Our editorial team decides what we publish; our commercial team does not.
Redcliffe Labs sells diagnostic tests, and we say so openly. But a test is never recommended in an article because it is profitable, seasonal or part of a campaign. Content tells you when testing is clinically indicated and, just as importantly, when it is not needed.
- Health articles are not written to sell a package, and medical reviewers have the final say over any commercial input.
- Sponsored or partner content, if published, is clearly labelled as such and still goes through medical review.
- We do not accept payment to feature, favour or omit a particular test, drug, device or brand.
Use of AI in our content
AI tools assist our team. They never replace a human writer or a medical reviewer.
We may use AI for research support, structuring, translation drafts and language polish. Anything it produces is checked line by line against our sources, rewritten by a health writer and reviewed by a medical professional before publication. No article is published straight from an AI tool, and accountability for every published claim rests with the named writer and reviewer.
Medical disclaimer
The content on this website is for information and awareness only. It is not a substitute for professional medical advice, diagnosis or treatment.
Test results must be interpreted by a qualified doctor in the context of your history, symptoms and examination. Never ignore medical advice, delay seeking it, or start or stop any medicine on the basis of something you read here. If you are experiencing a medical emergency, contact a doctor or your nearest hospital immediately.
Found something wrong? Tell us.
We publish health information the way we deliver reports: accurately, transparently and with our name on it. If something here looks wrong, outdated, unclear or hard to act on, let us know. Reader corrections are treated as seriously as internal ones and go straight to the medical reviewer for that page.