Redcliffe Labs Study Unveils 48% of Women Now Prioritizing their Health, Breaking Norms.

Medically Reviewed By
Dr. Geetanjali Gupta
Written By Sheena Mehta
on Mar 24, 2025
Last Edit Made By Sheena Mehta
on Mar 24, 2025

Healthy India Ki Trusted Lab — Redcliffe Labs, a trusted name in diagnostic excellence, needs no introduction anymore. We are a purpose-driven pan-India omnichannel service provider working progressively to give India its right to quality diagnostics. The establishment is a one-stop destination for customers, offering a wide range of high-quality tests with cutting-edge technology and precision.
From routine health check-ups to specialized diagnostics screenings, the company demonstrates an unwavering commitment, reflected in their seamless home sample collection services, ensuring accurate and timely results to support better healthcare decisions. Additionally, with competitive pricing, expert guidance, and a customer-centric approach, Redcliffe Labs prioritizes your health without compromising quality.
Furthermore, Redcliffe Labs has been proactively launching awareness campaigns and studies to promote preventive healthcare and raise awareness of critical health issues among diverse populations.
Noida: Recently, the company conducted a study under the ‘Let Her Decide’ campaign with a sample size of 1 million women.
New data reveals an impressive increase of 48% in women across metro cities proactively undergoing preventive health checkups and diagnostic tests.
While getting memories back in time, when women prioritized the health and well-being of their families over their own, they often neglected self-care and preferred spending on preventive health checkups and packages.
We are witnessing a transformative shift in women’s health-seeking behavior, bringing to light a magnificent increase from 40 % of women who accounted for health checkups in 2021 to 45% in 2022 and now 48% in 2023. This significant shift in this long-standing path at the women's health paradigm shows strong, resilient, and commendable women who prioritize their health like never before.
Further, the study reveals that women residing in Delhi-NCR, Bengaluru, Pune, Mumbai, and Hyderabad spend an average of Rs. 999 on easily affordable and accessible healthcare packages that the company offers. Among the top choices include:
-
HbA1C test for diabetes: This test shows your average blood sugar levels over the past two or three months.
-
Hemogram Test: The test helps show anemia, hematological cancers, infections, acute hemorrhagic states, allergies, and immunodeficiencies.
-
Rheumatoid Factor (RA) Quantitative Test: The test helps your blood measure the rheumatoid blood.
-
Thyroid Profile Tests: The test helps check the functioning of your thyroid gland.
Furthermore, a conversation with Dr. Sohini Sengupta, Medical Laboratory Director, Redcliffe Labs, revealed that the company’s Let Her Decide campaign is a positive initiative, encouraging millions of women to trust themselves. In their journey of giving importance to their health, Redcliffe Labs assures continuous support, empowering them to make informed choices about their well-being. It is a matter of immense happiness that women understand proactive screening is crucial. Early detection improves the chances of successful treatment and minimizes the treatment costs.
She also mentioned thyroid disorders affecting more than 11.2% of Indian women. The company’s nationwide initiative during the Thyroid Awareness Month offered free thyroid tests to make women strong with knowledge and resources.
A Message from Redcliffe Labs!
Experience the care and trust that Redcliffe Labs brings to millions across India. We are dedicated to ensuring every Indian has access to quality healthcare. With over 80 world-class labs and comprehensive testing—from glucose to genetics—Redcliffe Labs upholds the highest standards through 50+ stringent quality checks.
Our 1000+ certified experts ensure every sample is handled with the utmost care, and our NABL and ISO-certified labs utilize the latest technology to provide accurate results. Trusted by over 50,000 doctors and over 600,000 satisfied customers, we understand that the right diagnosis is the first step to healing.
Redcliffe Labs is more than a lab; we are your partner in health, committed to serving with empathy, precision, and unwavering support. Because when it comes to your health, you deserve nothing less. "Jahan Test Sahi, Doctors ka Bharosa Wahi."
Call us at 88 898 8787 or download a Redcliffe Labs mobile app to book a blood test. We are committed to quality and customer satisfaction, and we make healthcare accessible and efficient.
Step-by-step information on booking a test online from Redcliffe Labs.
-
Visit the official Redcliffe Labs website: https://redcliffelabs.com/.
-
Browse or search for the specific test you need.
-
Add the test to the cart.
-
Complete the payment process online.
Note: You will receive confirmation through SMS and WhatsApp.